Every feather shuttle you've ever smashed came from a bird. The question the industry never asks: how was it taken? We asked — and built a company around the answer.
Traditional feather shuttlecocks are made from live birds — and in the worst supply chains, feathers are plucked from geese and ducks while they're alive, repeatedly, because regrown feathers are cheaper than new birds.
A competitive game can burn through two tubes. That's up to 54 birds' feathers consumed for a single evening of sport. The industry doesn't hide this — it just never mentions it.
We love this game too much to accept that as the cost of playing it.
Not one, in any Airchy tube, ever. Our supply chain is audited on this single non-negotiable rule.
Every feather we use is a by-product of the food industry — birds that were never farmed for sport.
Ethics that fly. Durability-tested past the feather average, so fewer birds do more games.
Airchy launches with the zero live-plucked rule and food-industry-only sourcing.
Club-level players prove the durability case: fewer shuttles, same flight, cleaner conscience.
Prototype synthetic skirts in play-testing — chasing true feather flight without the feather.
Target: the first fully synthetic shuttle that tournament players choose on performance alone.
Every tube you buy funds the featherless bird. Every club that switches moves the whole sport. Tag your test films #AirchyEthicalBirdie — featured players get a free tube.